Deconstructing Bud Light’s Couch Commercial

May 21, 2013 at 10:20 am

I’ll start by admitting I am a Bud Light drinker.  It’s the first beer I drank (as a legal adult, of course) and through the years it has been my default setting.   I know, I know.  If you’re a beer drinker in 2013 who is drinking a cheap domestic […]

A Level 3 Audit of Will.I.Am and Britney Spears “Scream And Shout”

January 31, 2013 at 12:47 pm

It’s always a fun exercise for me to listen to the most current pop music offerings and deconstruct them without prejudice.  Whether you may recognize it or not, many of these songs gain popularity through exposure in television commercials.  During the holiday season, my eyes and ears were bazooka blasted […]

Facebook Is Truly Awful

January 28, 2013 at 1:07 pm

It may be the largest social media site in the world.  Someday it could truly be your “one stop shop” on the Internet.  I don’t really care.  I’ve known it for some time, and you’ve probably suspected it as well…Facebook is truly awful. I happened to comment on a high […]

The Zone

January 24, 2013 at 6:43 pm

Been having a fit of nostalgia recently. My friend Jeff called the other day to invite me to Philadelphia and go to the 10th anniversary concert for Finch’s “What It Is To Burn” album. The thought of that album immediately takes me to a place and time I will never […]

There Will Be No Negotiation

October 19, 2012 at 11:35 am

A negotiation is a mutual discussion and arrangement of the terms of a transaction or agreement. And in 2012, it doesn’t happen. Think of some instances in the past few months where negotiations have grabbed headlines:  The NFL lockout, the NFL officials lockout, and at present time, the NHL lockout. […]

Voice For Hire

September 26, 2012 at 1:25 pm

An opportunity came up through work a few weeks ago.  It was a chance I never gave a second thought to until it was presented.  Our corporation is creating a bank of talent to do voice over work on any of our radio stations nationwide.  All we, as talent, needed […]

You’re In Control

September 4, 2012 at 1:47 pm

I spend as much time with my daughters as possible.  We play.  We laugh.  We learn.  I enjoy studying them.  One thing that has become clear to me is their knowledge of the amazing technology we have today is second nature.  This generation knows only how to share and be […]